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Converting

Video

The Video section picks the encoder and how hard the picture is compressed. Both have defaults under Settings → Defaults → Video.

Encoder

H.265/HEVC gives the better picture for a given file size and is the default. H.264/AVC is faster, at a larger file for the same quality. Pick it when speed matters more than size.

Quality

The presets set the CRF, the constant rate factor of the encoder. A lower CRF is a better picture and a larger file.

PresetCRF
Maximum18
Very High20
High22
Good23
Medium, the default25
Low28
The Quality menu with its presets from Maximum to Low and Custom…
The Quality presets.

Custom… opens a slider from 14 to 35 for a value of your own. The number next to the menu opens it again.

The Custom CRF popover with a slider set to 21
A custom CRF.
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Audio